Every entrepreneur and business person needs some outside motivation, encouragement, ideas and direction to help their business achieve the growth it’s capable of. Too many businesses get stuck doing the same thing and have little or no idea as to how to make the important next step. This is where a good business coach is invaluable. As well as being cheaper than employing a business manager full time, they can provide an impartial clear view of how to get to the next level.
One of the biggest problems business owners have when stuck in a rut, is the fear of going in a new direction or trying something new. The thought of failing overrides every decision and prevents any possible momentum and future growth. However, a coach will usually have an existing overview of the business sector and be able to identify new strategies that are likely to be successful under current market conditions. Quite simply, they will know what is likely to work. Moreover, they will know who should be marketed to and what products and services they should be offered. The coach will eliminate those ideas likely to fail and instead focus on the great ideas or on fine tuning the potentially good ones. In short, a clear focus will be created.
A business leader is often aware of all of the above, but is too close to the business to be able to make an impartial decision. A coach will be better be able to identify the strong areas to build on and the weak ones to eliminate or mitigate. By focusing on the strengths; momentum and confidence will be created that will dissipate the previous inertia within the organization.
Of course, these strengths need to be reflected in realistic short and long term goals that will give employees something tangible to work towards. Often, a statistical analysis of what is working can help provide number-oriented goals that are so much easier to consciously aim for. In the end, it’s all about finding a strategy to get the business owner to where he already knows he wants to get to!
As an outsider, the Orange County Business Coach can impartially speak to all members and employees of the company and find out information and opinions that the business owner has never heard. Sometimes, all it takes is a new set of eyes and ears that can clarify what might actually be obvious to all!